The Juventus Arena is quite simply the future of Italian football stadia. This is not only due to the fact that it will the first ultra modern stadium in Serie A but also because Juventus will own the entire structure. This is a first in Italy as the grounds are normally owned by local authorities.
The name of the stadium will soon be changed as the rights for this were sold back in 2008 to Sportfive. The stadium is built on the site of the old Stadio Delle Alpi which was Juventus’s previous home and has cost £90 million. The ground will be officially opened on the 8th September 2011 and will boast many amenities not available in Italy’s other aging stadiums. It will have a shopping complex outside it and 3,600 premium seats with an additional 120 executive boxes.
No one can yet comment on the atmosphere inside the ground although the powers that be in Turin claim it will be intimidating as it is close to the pitch. It is yet to be seen also if Juventus’s Ultra groups will have a place in the Stadium and whether they will be allowed to support the team in the manner that they are accustomed to. Come September all eyes will be on Turin as they are now the pathfinders in Italian football.
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